PR - Little Big
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Working on Wurundjeri land


Below-the-line strategies that are both creative and practical

  • influencer relations
  • events
  • media relations
  • pr partnerships
  • pr collaborations
  • pr sampling

We take an open-minded approach to every strategy however most campaigns comprise media and influencer relations; events; partnerships and collaborations; and/or sampling.

Our media and influencer relationship network is unsurpassed. We are known not for fluffy personalities, but for working hard and smart to provide valuable content contributions that garner respect. Talk to us if you seek exposue in the nation’s most influential social media feeds, digital publishers, print and broadcast media. This can be a cost-effective way of building brand awareness and credibility, and driving foot and web traffic and sales.

A great event – with the right approach to a targeted attendance – can connect your business live-and-in-person with your stakeholders. From drinks and food to aviation and retail, we have an extensive history of developing and managing high-impact events and experiences across arange of industries. Crucially, our holistic PR approach ensures amplifying the event beyond the room is incorporated into the event strategy from start to finish.

Partnerships and collaborations are an incredibly powerful way to generate news and consumer engagement, and to reach relevant new audiences. This tactic is particularly useful in product PR campaigns.

In food and drink, where taste is everything, sampling should be considered as part of each campaign. We’ll work with you to define cost and logistically-efficient ways of sampling to targeted audiences, and how this tactic too may form part of your media and influencer relations strategy.

Creating great content for media purposes works synergistically with smart SEO content as part of your Digital Marketing strategy. We encourage you to consider including content marketing as part of your PR project or retainer.