Malindo Air

When Malindo Air entered the Melbourne market, local awareness of the airline was close to non-existent. Through our multi-channel “In the Know” campaign, we: introduced Malindo Air to 30 high-level travel media, influencers and trade at an intimate launch; reached 7.5M with tactical fare messaging via earned media and achieved a cumulative reach of more than 15M via a famil; reached more than 3.25M via our advertising strategy incorporating programmatic, radio and Broadsheet partnership; and established credibility via a Diana Chan content and PR ambassadorship. Healthy bookings ensued immediately!