Macedon Ranges Vignerons Association, Multi-service - Little Big
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Working on Wurundjeri land

Macedon Ranges Vignerons Association

2022

Budburst Re-Brand & Marketing

  • Advertising
  • Design
  • PR
  • Social/Digital

Budburst is a much loved annual Wine Festival in the Macedon Ranges.

In 2023, after a COVID hiatus, 25 Macedon Ranges winemakers opened their wineries and cellar doors for wine tastings along with curated food menus championing local produce, art shows, sculptor walks and live music.

littleBIG had the pleasure of re-branding the event to refresh it for a new generation of wine enthusiasts. Rich and warm earth tones were employed along with a custom serif wordmark to represent the festival. The creative direction emphasised clean layouts to hero photography.

A PR, local area advertising and broader Meta advertising campaign yielded excellent interest, web traffic and ticket sales, with a post campaign survey revealing that metro audiences saw great value in the festival and would attend again, one of the main aims of the re-brand and marketing campaign.

Digital Advertising

Paid Digital Impressions

601,489

Paid Clicks

9,818

Cost per Click

$0.36

Earned Media

Opportunities to see

3,200,000

CPM

$2.50

Number of media items

24

Cost per item

$333