LYF Collingwood, Event and PR - Little Big
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Working on Wurundjeri land

Ascott Hotels Limited


lyf Collingwood Celebrates its 'Hood

  • PR

With the overarching aim of introducing The Ascott Limited's new lyf co-working hotel concept to the Australian investment and travel industries, we conceived and produced an event that celebrated Collingwood, lyf's very first Australian outpost. Scott picket designed a menu that celebrated the neighbourhood that shot him to fame, a silent disco toured through the laneways and local artists contributed floral and other event creative. The event screamed fun, just like the lyf brand. The hundreds of attendees had a great time.

Along with event concept and production, littleBIG handled the invitation and RSVP process and operations and hosting on the evening.

We amplified the event with a concise PR campaign, promoting lyf Collingwood to both trade and consumer travel audiences via media coverage.