Innocent Bystander, PR - Little Big
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Working on Wurundjeri land

Brown Family Wine Group


Innocent Bystander Public Relations

  • PR

We've collaborated with the Innocent Bystander crew since 2018, when we helped them launch their slim-line moscato cans. Since then we've been retained to publicise various wine releases, business stories, collaborations, campaigns and Innocent Bystander HQ happenings via lifestyle media and a focused relationship-based influencer strategy.

The success of Innocent Bystander's PR approach has seen several other Brown Family Wine Group brands join Team littleBIG in recent years too.


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