Foodini, Design and PR - Little Big
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Working on Wurundjeri land



Food-Tech Start-Up Design & Publicity

  • Design
  • PR
  • Social/Digital

Foodini approached us with an initial brief to introduce the app, designed to make dining out easy for those with dietary requirements, to the Melbourne market. We executed a media and influencer relations strategy that acheived great exposure and app downloads, with feature editorial appearing in News Corp newspapers/digital, 3AW and more. A niche group of relevant influencers was curated and engaged to share their experience of the app from digital UX to in-restaurant.

We then went on to launch the app through PR in the Northern NSW & SE Queensland and Adelaide markets, along with a national media approach that acheived both local and national TV coverage among a raft of other appearances.

Our design work for Foodini entailed the refinement of the brand strategy, developing a styleguide that was simple, bold and easily recognisable. This included the development of core digital and print collateral templates for future use. We very much understand your need to easily and accurrately represent your brand throughout every touch-point.