Talk2 Media and Events

In 2022 we were awarded both the PR and Digital Marketing accounts for AIME 2023. AIME is the leading trade event in the APAC region for the meetings, incentives, conferences & events (MICE) industry.

Charged with a number of objectives across attracting new audiences, positioning and sales, we devised an integrated strategy that efficiently leveraged targeted content through media, influencers, LinkedIn, Instagram, Facebook and the AIME website. A paid digital strategy overlaid this to drive traffic and conversions.

Working closely with the many stakeholders involved including event venue Melbourne Convention & Exhibition Centre and owner Melbourne Convention Bureaux, we produced and facilitated rafts of content and strategic paid campaigns that contributed to excellent website traffic, engagement and sales growth.

We're thrilled to have been appointed to repeat this success for AIME 2024.