Geelong Beer Festival

2023

Brand Refresh

Design

It was a pleasure to undergo an extensive research and design exploration process in order to refine a new branding and design approach for what was the Great Australian Beer Festival, Geelong. The new visual identity and creative direction encapsulates the events inviting and welcoming persona through the use of vibrant colour and coastal typography and iconography.

Project scope included logo suite, creative direction, typography, colour scheme along with various templates for the in-house team to roll out.