City of Ballarat

For two years now, we've worked with the City of Ballarat to holistically promote their marquee event programs.

Our Winter Festival 2023 campaign incorporated Google and Meta advertising, a traditional ad spend with local radio and print outlets and a below-the-line media and influencer campaign, creative produced by littleBIG throughout.

The campaign achieved excellent increases in web traffic YoY, the desired balance of impressions and traffic from metro versus local audiences and excellent coverage from media and influencers (or influential advocates) including Herald Sun, Time Out, 3AW, Nine (TV) News and Nine Newspapers. Thousands of winter adventurers flocked to Ballarat to celebrate the season.