Winemakers of Rutherglen, Multi-service - Little Big
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Working on Wurundjeri land

Winemakers of Rutherglen

2017-2023

Marketing Strategy & Execution

  • PR
  • Social/Digital
  • Marketing
  • Advertising
  • Design

From the place and wines for 50+ men who like “Dad reds”, golf and dessert wine to earthy and creative, heritage meets innovation, with something for everyone – that’s where we took Rutherglen wine via our research, positioning and strategy work...

...by generating close to 500 pieces of earned media coverage telling the story, immersing more than 6,000 wine lovers in the Rutherglen wine experience at Rutherglen in the City events, growing a social media following (by ~ 20,000 followers) and engaging them (5.2% ave., >industry ave. by 3%!) with the right content and executing a high reach, high value above-the-line campaign across social, digital publishers, in-flights and outdoor. And that's only in Year 1.

With many initiatives undertaken over the years, today we are still publicising Winemakers of Rutherglen wine and wineries through media and influencer relations, with resounding success.

Earned Media

Opportunities to see

13,000,000

CPM

$1.85

Number of media items

50

Cost per item

$480