Preston Market, Multi-service - Little Big
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Working on Wurundjeri land

Preston Market

2017-2023

Expanding the Market's Appeal

  • PR
  • Social/Digital
  • Marketing
  • Advertising
  • Design

littleBIG was engaged by Preston Market back in 2017 to help expand its appeal to a changing local demographic. We're proud to help the Market communicate its many and varied offereings including developing events and campaigns that celebrate and welcome all of the local community and beyond.

Our working relationship commenced with a strategic workshopping and research process to identify target audiences and define Preston Market's positioning and marketing plan. The roll-out of new branding and visual communications throughout the Market's physical and online presence then ensued. Our marketing plans include events and collaborations, campaign-based local area adverising, organic and paid social media and PR.

Over the years we've seen Preston Market's social media audiences swell and daily and event attendance grow and diversify.

The People's Market has a special place in our hearts and bellies.