Preston Market is one of our favourite hidden gems of Melbourne, so perhaps there is a tiny bit of irony that we have been tasked with bringing it to everyone’s attention!
It began with a brand repositioning strategy based around the idea of making it the community hub of Melbourne’s ever-changing inner north. Our entire team have worked together to create and execute a new brand and marketing strategy with brand identity, signage, photography, videography, website, social media content and advertising, media relations, influencers, ambassadors, outdoor and print advertising, edm campaign, events and more. In two years, we’ve seen this plan come to fruition, with Preston Market regularly mentioned in media and communities as “the place shop for a real inner north experience”, culminating with a collaboration with Melbourne Food & Wine Festival and Matt Wilkinson this year. Perhaps secrets aren’t so safe with us!