Winemakers of Rutherglen

2023

Winery Walkabout Becomes Roam Rutherglen

Design
PR
Social/Digital

Winemakers of Rutherglen sought to re-brand the famous Winery Walkabout festival with an engaging and recognisable identity that speaks to an evolving set of visitor and member winery preferences. An extensive client brief and workshopping process led to the addition of “Roam Rutherglen” to branding and messaging along with a bold new Wordmark and colour palette that reflects the hues of the area and its vineyards.

We then worked with the Winemakers of Rutherglen to craft effective and informative messaging about the evolution of the festival and publicised it with a media relations campaign.

Earned Media

Opportunities to see

8,200,000

CPM

$0.49

Number of media items

Cost per item

$56

Winemakers of Rutherglen - Roam Rutherglen Poster

Winemakers of Rutherglen - Billboard of Roam Rutherglen festival