Winemakers of Rutherglen sought to re-brand the famous Winery Walkabout festival with an engaging and recognisable identity that speaks to an evolving set of visitor and member winery preferences. An extensive client brief and workshopping process led to the addition of "Roam Rutherglen" to branding and messaging along with a bold new Wordmark and colour palette that reflects the hues of the area and its vineyards.
We then worked with the Winemakers of Rutherglen to craft effective and informative messaging about the evolution of the festival and publicised it with a media relations campaign.
