Sip and Savour, Branding and PR - Little Big
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Working on Wurundjeri land

Australian Beer Ambassadors

2022-2023

A New Festival Celebrating Regional Fare and Aussie Music

  • Design
  • PR

Sip and Savour is a two-day festival that exhibits the very best of regional food, wine, beer, spirits and culture, all to the beat of great live Aussie music. 2023 locations included Albury, Lake Macquarie and Port Macquarie.

We had the opportunity to position the Sip and Savour brand in a way that reflects the regional aspect of the event in order to resonate with its target audience.

The use of rich earth tones and a script icon design is a homage to Australia's bountiful soil and long agricultural heritage. For the festival's seaside iterations, we introduced oceanic tones to create a senes of place. We developed a number of Identity, Digital and Print campaign deliverables in order to create a sense of brand recognition. Large typography, heavy use of solid colours and full imagery was employed to showcase and promote the festival.

The PR strategy focused on gaining exposure through food, drink, news, culture outlets both in-region, state-wide and nationally.

The Sip and Savour crew report that attendees were smack bang on-target.

Earned Media:
FY23

Opportunities to see

9,200,000

Number of media items

82

Cost per item

$244

CPM

$2.17