Victoria’s most visited tourist attraction, Queen Victoria Market, has been a client since 2011.
We publicise the iconic day market along with seasonal night markets, additional events and many strategic communications campaigns, resulting in a steady flow of proactive positive exposure across mainstream and niche broadcast, online and print media. We’re talking many millions of dollars worth of publicity generated on an ongoing basis, with new news announced by us in the media at least once a day (on average).
Our campaign for the 18/19 Summer Night Market season exceeded expectations with over $2.3M of coverage acheived, thanks to a hoot of an opening party, a mid-season influencer gathering, further influencer collaborations and extensive, consistent media outreach and facilitation.
In April/May 2019 we had a focus on announcing Queen Victoria Market’s plastic bag and straw ban which received high profile, reputation-building coverage on page 3 of the Herald Sun, Broadsheet, Time Out, Concrete Playground, Domain Review, multiple radio stations and more.