San Pedro Coffee Roasters, Re-brand - Little Big
Little BIG logo Little BIG logo

Working on Wurundjeri land

San Pedro Coffee Roasters



  • Design

We were approached to refresh the Branding for San Pedro, Melbourne based coffee roasters. We conceived a new wordmark logo, colour palette and art direction that continues to unfold throughout various mediums.

New, more refined wholesale packaging designs were key. Subtle printing techniques, emphasis on typography and neutral earth tones were employed to give the brand a fresh visual presence.