Shandong MaMa

In our brand refresh and deep dive into the story behind Melbourne's iconic dumpling Mecca, ShanDong MaMa, we discovered that 'not all dumplings are created equal'. Each handmade dumpling conveys a rich family history and love for delicious food.

Rebranding the iconic institution meant reflecting the playful, chaotic and cheeky personality of the brand and the people behind it with vibrancy and colour. The challenge was to capture a new audience while acknowledging the history and family roots of the business, through a scope including but not limited to brand strategy, logo, art direction and packaging designs.

Ongoing, littleBIG works side by side with ShanDong MaMa to bring their social media presence to life across Meta and TikTok channels.

Exciting collaborations with like-minded Melbourne icons have launched the new age of the brand.

ShanDong MaMa (and soon ShanDong Mini) will continue to prosper.