San Pedro Coffee Roasters

2022-2023

Branding

Design

Melbourne design agency littleBIG works with San Pedro Coffee Roasters to develop a new direction for their brand.

We were approached to refresh the Branding for San Pedro, Melbourne based coffee roasters. We conceived a new wordmark logo, colour palette and art direction that continues to unfold throughout various mediums.

New, more refined wholesale packaging designs were key. Subtle printing techniques, emphasis on typography and neutral earth tones were employed to give the brand a fresh visual presence.

San Pedro Coffee Roasters - Master brandmark

San Pedro Coffee Roasters - San Pedro Coffee Sign

San Pedro Coffee Roasters - San Pedro coffee Art Direction

San Pedro Coffee Roasters - San Pedro Coffee Tshirt

San Pedro Coffee Roasters - San Pedro Coffee Packaging

San Pedro Coffee Roasters - San Pedro Coffee Poster