Queen Victoria Market, PR - Little Big
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Working on Wurundjeri land

Queen Victoria Market

2022-2023

Day Market + Night Market PR

  • PR
Our Melbourne PR agency, littleBIG, has worked with the Queen Victoria Market team for more than a decade. It has been a joy!

After such a long and solid relationship, our Market knowledge is deep. Undeniably, as are our related media and influencer relationships and strategies.

The challenge is to keep the day market top of mind for Melbournians as both a great place to do their shopping and a great place to be, along with attracting tourists. We also drive awareness and patronage of the night markets.

Moreover, the recent average monthly cumulative reach through littleBIG's Melbourne PR agency efforts has been more than 11M via an average of 25 pieces of media exposure per month. And that’s just the day market! Furthermore, the night market campaigns has produced millions more opportunities for the market to be seen.

Day Market FY23

Opportunities to see

132,900,000

CPM

$0.40

Number of media items

299

Cost per item

$177

Summer Night Market 2022/23

Opportunities to see

25,900,000

CPM

$0.62

Number of media/influencer items

56

Cost per item

$286