Geelong Beer Festival

littleBIG, design agency Melbourne, had the pleasure to undergo an extensive research and design exploration process in order to refine a new branding and design approach for what was the Great Australian Beer Festival, Geelong and now Geelong Beer Festival. The new visual identity and creative direction encapsulates the events inviting and welcoming persona through the use of vibrant colour and coastal typography and iconography.

Project scope included logo suite, creative direction, typography, colour scheme along with various templates for the in-house team to roll out.

We had fun as a design agency Melbourne in creating the new branding and design approach for Geelong Beer Festival.