Our Melbourne marketing agency first partnered with
AIME in 2023 and has since delivered three consecutive PR and digital campaigns for the Asia Pacific region’s leading trade event for the business events industry.
For AIME 2025, our strategy focused on reinforcing AIME’s position as the longest running and most successful business events trade show in the region, strengthening its value as an event created by the industry for the industry, and amplifying tangible business outcomes for exhibitors and attendees. We also positioned Melbourne as the hub for APAC business events during AIME week, capitalising on the UFI Asia Pacific Conference being co located with AIME for the first time.
The 2025 campaign delivered AIME’s strongest PR performance of the past three years. Key PR highlights included more than 500 media hits, 18.8 million opportunities to see and an AVE almost double the previous year. Website performance also grew significantly, supported by a digital campaign that generated 152,015 website sessions, up from 108,415 the previous year, marking 40 percent growth.
Collective marketing efforts contributed to total Visitor Registrations reaching a record high, with the continued growth of the Visitor Buyer market a priority for the 2026 event.
Following this strong success, littleBIG has again been appointed to lead PR and
paid digital strategy for AIME 2026. littleBIG remains proud to partner with AIME as it brings thousands of global business events professionals together in Melbourne and continues to expand its impact across the APAC MICE industry.
