Visit Grampians

We were tasked to deliver a three-month creative and digital campaign to position the Grampians as a place to reconnect with friends and family post lockdown, instill a local sense of pride, showcase the region’s offering, and motivate locals to invite friends and family to visit.

Our solution was a creative campaign encouraging locals to be the Host with the Most - the use of locals in varied creative instilled a sense of pride and a desire to support each other. The campaign was subsequently a finalist at the Victorian Tourism Industry Awards in 2021.

Production and execution entailed: the identification of local talent and creation of 20+ pieces of unique video content along with photography; a highly detailed Facebook and Google ad strategy; a deep organic content strategy across mircrosite, socials and eDMs; local print ads incorporating a Host with the Most passport, encouraging distribution across the region and rewarding hosting of friends and family; local radio advertising; and posters and passports distrubuted throughout the region via local businesses.