Shandong MaMa

Social Media Agency Melbourne littleBIG works with iconic dumpling shop ShanDong MaMa in their rebrand and social media content. Each ShanDong MaMa dumpling is handmade and conveys a rich family history and love for delicious food. In our brand refresh and deep dive into the story behind Melbourne’s iconic dumpling Mecca, ShanDong MaMa, we discovered that ‘not all dumplings are created equal’.

Rebranding the iconic institution meant reflecting the playful, chaotic and cheeky personality of the brand and the people behind it with vibrancy and colour. The challenge was to capture a new audience while acknowledging the history and family roots of the business, through a scope including but not limited to brand strategy, logo, art direction and packaging designs.

Ongoing, littleBIG works side by side with ShanDong MaMa to bring their social media presence to life across Meta and TikTok channels.

Exciting collaborations with like-minded Melbourne icons have launched the new age of the brand.

ShanDong MaMa (and soon ShanDong Mini) will continue to prosper with the help of social media agency Melbourne, littleBIG.