Brown Family Wine Group

FY23

Devil's Corner Public Relations

littleBIG, PR agency Melbourne, devises strategies to improve public relations for Devil's Corner, part of the Brown Family Wine Group.

Following the success of our work with Brown Family Wine Group stable-mate, Innocent Bystander, we took on publicity duties for the Group's Tasmanian brands in 2020.

With a clear positioning and target audience direction for each brand, our PR agency devised smart strategies that build brand presence and understanding; drive awareness of specific releases, collaborations and other initiatives; and in the case of Devil's Corner builds awareness of the destination offering.