4 May, 2022 | ADVERTISING, DIGITAL+WEB, MARKETING, OPINION, SOCIAL MEDIA, STRATEGY
Ever since the launch of algorithmic content, social media users have had their content experience curated to keep them scrolling for hours on end. We’re all guilty of getting trapped in the algorithm from time to time and spending way too much time staring into our...
13 Oct, 2021 | ADVERTISING, DIGITAL+WEB, MARKETING, OPINION, STRATEGY, Web
You may remember around this time last year the release of Apple’s iOS 14 sent the digital advertising world into a spin with new software that was to clamp down on the data available to advertisers and limit the extent that users could be tracked across the internet....
28 May, 2021 | ADVERTISING, MARKETING, PR, Public Relations, SOCIAL MEDIA, STRATEGY
Recently, influencer marketing has been under fire from advertising regulators after failing to disclose certain posts they shared were sponsored by brands. This comes after changes to regulations for influencers about disclosing sponsored posts. They must now reveal...
30 Aug, 2019 | PR, STRATEGY
Image credit: Cumin flat bread recipe from @sara.oteri for a paid collaboration with Procal. This post was written by champion influencer collaborator Tania Romano. Thinking of using influencers in your marketing or PR strategy but have no idea how? There are a...
29 Apr, 2019 | BRANDING, DESIGN, STRATEGY
Did you know that people are wired to remember imagery and adding a photo to your content bank can improve an individual’s recall by 65%? As the old saying goes, ‘A picture is worth a thousand words’ and 2 out of 3 people claim to be visual learners....
19 Mar, 2019 | ADVERTISING, PEOPLE, STRATEGY
Here at littleBIG we’re always talking about the importance of true partnership – we see ourselves as extension of our clients’ marketing teams. Today I’m talking about a different type of partnership – brand partnerships (also known as...
