30 Aug, 2019 | PR, STRATEGY
Image credit: Cumin flat bread recipe from @sara.oteri for a paid collaboration with Procal. This post was written by champion influencer collaborator Tania Romano. Thinking of using influencers in your marketing or PR strategy but have no idea how? There are a...
29 Apr, 2019 | BRANDING, DESIGN, STRATEGY
Did you know that people are wired to remember imagery and adding a photo to your content bank can improve an individual’s recall by 65%? As the old saying goes, ‘A picture is worth a thousand words’ and 2 out of 3 people claim to be visual learners....
19 Mar, 2019 | ADVERTISING, PEOPLE, STRATEGY
Here at littleBIG we’re always talking about the importance of true partnership – we see ourselves as extension of our clients’ marketing teams. Today I’m talking about a different type of partnership – brand partnerships (also known as...
21 Dec, 2017 | BRANDING, DESIGN, DIGITAL+WEB, FASHION, FOOD+DRINK, PEOPLE, SOCIAL MEDIA, STRATEGY
And just like that, another year is done and dusted! What an incredible year 2017 has been in littleBIG land. We’ve loved working with our clients to achieve some huge goals, and celebrated some wonderful milestones, including our very own 10-year anniversary...
11 Aug, 2017 | BRANDING, STRATEGY
This post was written by littleBIG Marketing Strategist Kate Thompson, a superstar when it comes to summing up what a business needs at the brand, strategic and tactical levels. You may have noticed marketers love a bit of jargon (I can hear our Creative...
