23 Sep, 2019 | OPINION, PR, SOCIAL MEDIA, WORK
This post was written by PR wizz Penny France. Making that leap to engage an external agency can be a daunting one. The decision to create an extension of your marketing and PR function throws lots of questions into the mix. What do you need them to take carriage...
6 Jun, 2019 | ADVERTISING, BRANDING, SOCIAL MEDIA
This post was written by littleBIG Social Media Guru Cherie Haysom. As of today advertisers can now promote influencer branded posts as feed ads. This has been one of the biggest requests Instagram has had and they have finally delivered the goods! Why introduce...
7 May, 2019 | ADVERTISING, SOCIAL MEDIA
This is a post from our resident social media guru and self- proclaimed numbers nerd, Cherie Haysom. Heard of split testing but not really sure how it works? We’ll spell it out for you! What is split testing? To keep it simple, split testing involves competing...
9 Apr, 2019 | SOCIAL MEDIA
Did you know a post with at least one Instagram hashtag averages 12.6% more engagement than a post with no hashtags? That’s a big jump! Instagram hashtags are important as they can help to increase post reach, engagement and discoverability. Here we will outline our...
1 Feb, 2019 | ADVERTISING, SOCIAL MEDIA
If you spent your weekend at home on the couch Netflix and chilling (the real kind), you’ve probably watched the trending documentary Fyre Festival. Once we got past the blatant shock and initial reaction, we come to realisation that there are some valuable...
2 Jul, 2018 | ADVERTISING, SOCIAL MEDIA
It’s no secret that social media is absolutely flooded with content. Recent content statistics showed that 3.2 billion images are shared across social platforms each day. Let’s kick off with the bad news… getting noticed on social media is no easy feat. If you’re a...
