4 May, 2022 | ADVERTISING, DIGITAL+WEB, MARKETING, OPINION, SOCIAL MEDIA, STRATEGY
Ever since the launch of algorithmic content, social media users have had their content experience curated to keep them scrolling for hours on end. We’re all guilty of getting trapped in the algorithm from time to time and spending way too much time staring into our...
23 Feb, 2022 | ADVERTISING, DIGITAL+WEB, OPINION, SOCIAL MEDIA, UNCATEGORISED
What in the world (or not) is the Metaverse? Does TikTok rule the world? Are influencers more respected than politicians? (yes) Why did Facebook lose over $200 billion in a day? We don’t have all the answers, but we have looked deep in to the littleBIG crystal ball...
28 May, 2021 | ADVERTISING, MARKETING, PR, Public Relations, SOCIAL MEDIA, STRATEGY
Recently, influencer marketing has been under fire from advertising regulators after failing to disclose certain posts they shared were sponsored by brands. This comes after changes to regulations for influencers about disclosing sponsored posts. They must now reveal...
31 Mar, 2021 | ADVERTISING, SOCIAL MEDIA
Unless you’re tech-heads like our resident digital team Andrew and Dana, you might have blocked out the noise about the release of Apple’s iOS 14. However, it’s something you actually need to know about, as it will impact your Facebook advertising. In this blog, we...
19 Feb, 2021 | SOCIAL MEDIA
Following a drama-filled 48-hours in the world of digital media, littleBIG social and marketing strategists Kate and Andrew discuss the implications of the Facebook News Blackout for social advertising, PR and how brands can protect themselves. What is it? Australian...
18 Jun, 2020 | SOCIAL MEDIA
This post was written by Dana Thomson, one of our excellent social media guns. 1) What impacts did COVID-19 have on social media marketing? Over the past few month’s there’s been some big changes to social media marketing as the community faces what has to...
