WHERE TO TURN TO FOR FRESH CREATIVE IDEAS

10 Sep, 2019 | ADVERTISING, PR

This post was written by PR superstar Jess Wood. Whether you’re a marketing strategist, copywriter, PR person, or a designer, we’ve all been there. Working on a new project and you hit a wall. Like most agencies, here at littleBIG, we often find ourselves under a time...

SOME WAYS TO INTEGRATE INFLUENCERS INTO YOUR MARKETING AND PR STRATEGY

30 Aug, 2019 | PR, STRATEGY

Image credit: Cumin flat bread recipe from @sara.oteri for a paid collaboration with Procal.   This post was written by champion influencer collaborator Tania Romano. Thinking of using influencers in your marketing or PR strategy but have no idea how? There are a...

HOW DID littleBIG COME ABOUT?

23 May, 2019 | PEOPLE, PR

This post was written by littleBIG Founder and Director Sally Harley. In October 2007, littleBIG was born. It was a good year for game-changers. The first ever iPhone was released earlier that year. It was the beginning of the flexible, work-from-home, freelance,...

WHAT TO DO, WHAT TO DO

14 Jan, 2019 | PR

This post was written by chief boss-lady and littleBIG founder Sally Harley. I thought it might be interesting to share some insight into how we consider and respond to enquiries. Often a client will have an idea of what they think they need to solve their marketing...

THE CHANGING AUSTRALIAN MEDIA LANDSCAPE

6 Jan, 2019 | PR

This post was written by Stephanie Ridley, a littleBIG account director with extensive experience in generating earned exposure for everything from car shows to chunky sneakers.  For those who work in the PR industry, it’s no secret that the media landscape...

EVENTS 101

30 Apr, 2018 | EVENTS, PR

Events are a legitimate extension of a brand. They are an experiential and visual representation of your business. So how do you make sure that you stage a quality event that delivers tangible results? Firstly, let’s get things straight and shake off the outdated...