30 Jan, 2023 | EVENTS, PR, Public Relations, STRATEGY
Does traditional* media still matter in PR? In short, yes.(*for the sake of this post we’re mostly talking about old-school print-based mastheads like Sydney Morning Herald, Herald Sun, The Australian, etc.) Introduce the word ‘traditional’ into any conversation these...
12 Dec, 2022 | ADVERTISING, MARKETING, PR, SOCIAL MEDIA, TOURISM
At Mumbrella’s Travel Marketing Summit, littleBIG Founder, Sally Harley, led a panel discussion with leading tourism operators (and our clients) Meg Dalla Lana, GM Marketing & Customer Experience at Queen Victoria Market; Mark Hemetsberger, Head of External...
3 Oct, 2022 | ADVERTISING, BRANDING, DESIGN, DIGITAL+WEB, EVENTS, FOOD+DRINK, MARKETING, PR, TOURISM
What do we need to do to revive our tourism industry? In the pandemic’s wake and in the context of a stuttering but positive upward trajectory towards repairing, key learnings have emerged around buttressing the sector. How do we future-safe a fragile but renewing...
14 Sep, 2022 | ADVERTISING, BRANDING, DESIGN, EVENTS, MARKETING, PR, SOCIAL MEDIA, STRATEGY
You’re looking for a marketing agency and the only thing that’s clear so far is that there is no shortage of marketing agencies. Great. So, how do you pick? How do you measure their strengths relative to what you need? How do you even know what you need? Some agencies...
28 May, 2021 | ADVERTISING, MARKETING, PR, Public Relations, SOCIAL MEDIA, STRATEGY
Recently, influencer marketing has been under fire from advertising regulators after failing to disclose certain posts they shared were sponsored by brands. This comes after changes to regulations for influencers about disclosing sponsored posts. They must now reveal...
