DOES TRADITIONAL MEDIA STILL MATTER IN PR?

DOES TRADITIONAL MEDIA STILL MATTER IN PR?

Does traditional* media still matter in PR? In short, yes.(*for the sake of this post we’re mostly talking about old-school print-based mastheads like Sydney Morning Herald, Herald Sun, The Australian, etc.) Introduce the word ‘traditional’ into any conversation these...
PR DURING COVID

PR DURING COVID

TOPIC: PR insights during COVID-19 and what we can predict for the industry’s future.  INTERVIEWEE: Jarryd Pentony 1. Do you believe the PR industry will come out stronger as a result of COVID-19? What are your predictions? To speak to the lifestyle areas we work in,...