HOW DID littleBIG COME ABOUT?

23 May, 2019 | PEOPLE, PR

This post was written by littleBIG Founder and Director Sally Harley. In October 2007, littleBIG was born. It was a good year for game-changers. The first ever iPhone was released earlier that year. It was the beginning of the flexible, work-from-home, freelance,...

WHAT TO DO, WHAT TO DO

14 Jan, 2019 | PR

This post was written by chief boss-lady and littleBIG founder Sally Harley. I thought it might be interesting to share some insight into how we consider and respond to enquiries. Often a client will have an idea of what they think they need to solve their marketing...

THE CHANGING AUSTRALIAN MEDIA LANDSCAPE

6 Jan, 2019 | PR

This post was written by Stephanie Ridley, a littleBIG account director with extensive experience in generating earned exposure for everything from car shows to chunky sneakers.  For those who work in the PR industry, it’s no secret that the media landscape...

EVENTS 101

30 Apr, 2018 | EVENTS, PR

Events are a legitimate extension of a brand. They are an experiential and visual representation of your business. So how do you make sure that you stage a quality event that delivers tangible results? Firstly, let’s get things straight and shake off the outdated...

DR. MARTENS: AUSTRALIAN STORE LAUNCH

26 Mar, 2018 | EVENTS, FASHION, PR

On Wednesday 28 February, two littleBIG guns flew to Sydney to help launch Dr. Martens’ Australian store – marking the first time in the iconic brand’s 58-year history that Australians have a physical, Docs-branded retail store...

littleBIG GUIDE TO INFLUENCER SEEDING

22 Nov, 2017 | PR, SOCIAL MEDIA

I’m sure we can all appreciate the power of social media in the 21st century. When it comes to public relations and marketing, the likes of Instagram, Facebook and YouTube (among other platforms) play a massive role in brand awareness and can even translate to sales....