28 May, 2021 | ADVERTISING, MARKETING, PR, Public Relations, SOCIAL MEDIA, STRATEGY
Recently, influencer marketing has been under fire from advertising regulators after failing to disclose certain posts they shared were sponsored by brands. This comes after changes to regulations for influencers about disclosing sponsored posts. They must now reveal...
13 Mar, 2020 | LIFESTYLE, PR
Ever hear PR folk use the term ‘media famil’ without really understanding what it means or how it’s relevant to your brand? (Eek, I’m guilty of bandying the term around!) Perhaps you thought it was a typo in the email they sent – “did she mean to type family?” –...
23 Sep, 2019 | OPINION, PR, SOCIAL MEDIA, WORK
This post was written by PR wizz Penny France. Making that leap to engage an external agency can be a daunting one. The decision to create an extension of your marketing and PR function throws lots of questions into the mix. What do you need them to take carriage...
10 Sep, 2019 | ADVERTISING, PR
This post was written by PR superstar Jess Wood. Whether you’re a marketing strategist, copywriter, PR person, or a designer, we’ve all been there. Working on a new project and you hit a wall. Like most agencies, here at littleBIG, we often find ourselves under a time...
30 Aug, 2019 | PR, STRATEGY
Image credit: Cumin flat bread recipe from @sara.oteri for a paid collaboration with Procal. This post was written by champion influencer collaborator Tania Romano. Thinking of using influencers in your marketing or PR strategy but have no idea how? There are a...
