3 Oct, 2022 | ADVERTISING, BRANDING, DESIGN, DIGITAL+WEB, EVENTS, FOOD+DRINK, MARKETING, PR, TOURISM
What do we need to do to revive our tourism industry? In the pandemic’s wake and in the context of a stuttering but positive upward trajectory towards repairing, key learnings have emerged around buttressing the sector. How do we future-safe a fragile but renewing...
14 Sep, 2022 | ADVERTISING, BRANDING, DESIGN, EVENTS, MARKETING, PR, SOCIAL MEDIA, STRATEGY
You’re looking for a marketing agency and the only thing that’s clear so far is that there is no shortage of marketing agencies. Great. So, how do you pick? How do you measure their strengths relative to what you need? How do you even know what you need? Some agencies...
28 May, 2021 | ADVERTISING, MARKETING, PR, Public Relations, SOCIAL MEDIA, STRATEGY
Recently, influencer marketing has been under fire from advertising regulators after failing to disclose certain posts they shared were sponsored by brands. This comes after changes to regulations for influencers about disclosing sponsored posts. They must now reveal...
13 Mar, 2020 | LIFESTYLE, PR
Ever hear PR folk use the term ‘media famil’ without really understanding what it means or how it’s relevant to your brand? (Eek, I’m guilty of bandying the term around!) Perhaps you thought it was a typo in the email they sent – “did she mean to type family?” –...
23 Sep, 2019 | OPINION, PR, SOCIAL MEDIA, WORK
Making that leap to engage an external agency can be a daunting one. The decision to create an extension of your marketing and PR function throws lots of questions into the mix. What do you need them to take carriage of? What budget should you allocate? How do you...
