Bippi Foods

littleBIG, PR and digital marketing agency Melbourne, have worked on Bippi‘s PR and digital campaign basis since 2022. Bippi’s Nonna-approved chilli oil is the good stuff. During our work  together, we have adored getting to know founder Ben and his delicious product whilst spicing up their marketing tactics throughout the years.

Moreover, with widespread distribution about to occur through Woolworths, we signed on to help raise awareness in key markets through digital advertising. Alongside this we undertook a multifaceted PR profiling, brand awareness and influencer projects.

What we did in 2023:
Earlier in 2023, there was a specially designed Chilli Take Over food & cocktail menu at Johnny’s Green Room Rooftop Bar. Furthermore, there was also the creation of a Spicy Limoncello Spritz cocktail kit for consumers and seeding with fellow Italian-Australians, Ambra Spirits. The spicy seeding kits were shown a lot of love, enjoying a 62% seeding hit rate, generating 78 content pieces from 33 influencers with a cumulative audience of 2,776,116.

What we did in 2024:
Following the success last year, we were excited to do more! 2024 saw the Bippi takeover go interstate with the Red Hot Week of Amore, a celebration of love and relationships in all its forms: romantic, friendship, familial and the love of food. Bippi foods partnered with various Italian restaurants in Melbourne, Sydney and incorporating the fresh hot chilli oil into their menus.

Our media relations work saw Bippi feature on the likes of The Today Show, delicious.com.au and in one of Australia’s most-read liftouts, Good Weekend Magazine with a potential reach of 9,466,754.

Bippi continues to heat up supermarket shelves with distribution broadening since 2022 and littleBIG, PR and digital marketing agency Melbourne have loved working with them!