12 Clever Email Content Ideas - Little Big
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12 Clever Email Content Ideas

This post was written by littleBIG Digital Guru Cherie Haysom.


Fresh out of email content ideas?…I feel your pain. It can be a difficult task keeping your email subscribers engaged, so I’ve put together 12 clever content ideas to help keep your audience intrigued and informed.

1. Awards

Have you been recognised within your industry? Share the good news with your subscribers!

2. Anniversary/Birthday

Hit a milestone in your business? Let your subscribers share in your celebrations.

3. CEO Update

Announcements and thank you’s from the CEO is a great way to share news.

4. Tips

Share exclusive tips that only your subscribers have access to.

5. Deals/Discounts

Reward your customers and surprise them with a deal they can’t refuse.

6. Statistics

Keep your audience informed by including relevant industry statistics and reports.

7. Infographics

Plan out your content in a visual way, making it easy for subscribers to consume.

8. Blog Post

Highlight a popular blog post in order to provide value to subscribers and encourage website visits.

9. Staff/Customer Highlights

Help subscribers get to know you and your customers better through stories/interviews.

10. Reviews

Have you received some amazing reviews recently? Don’t wait for people to search them, pop them in your email newsletter.

11. FAQ’s

Do you have some questions that regularly come up? Be a problem solver and address common concerns with thoughtful answers.

12. Thank you’s

Have your subscribers recently made a purchase, attended an event or donated? Make sure you show them some love by sending a thank you email.


Looking to grow an email list or need help with creating an email newsletter? Get in touch!

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