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Your littleBIG Digest: August

August is flying by fast – mostly because we’ve been at full speed on some seriously exciting projects.

However, we did find the time to take a brief pause as a team retreat to recharge and do some reflecting. Keep reading to see what we did, and what we discovered.

R&R ON THE GREAT OCEAN ROAD

Sometimes you have to disconnect to reconnect with what matters. We recently packed the cars and drove down to the Great Ocean Road Resort for a day of revitalisation, great food and discussion about all things ‘levelling up’.

We had a whirlwind day full of yoga, breathwork, local wine tasting, goal setting and brainstorming – all against the stunning backdrop of the beach.

Armed with some fierce ambition (and new mindfulness exercises) we feel re-energised and ready to take on the rest of the year!

 

THE COMPETITION IS HEATING UP

One week out from the Mumbrella Travel Marketing Awards (did we mention we’re up for Marketing Agency of the Year?!) and we’ve been reflecting on what might’ve resonated with the judges.

There’s so much recent work that we’re proud of – it was hard to choose what went into the submission. From amplifying another massive AIME, to helping to sell out High Country Hop through strategic digital marketing, setting up a robust brand platform for Echuca Moama, and making some noise about Melbourne Airport’s Laneway – it’s been a monumental year so far and it’s only August.

Or maybe it was our almost two decades of experience creating tourism marketing that truly moves people. Either way, we’ll be at the ceremony on the 27th crossing our fingers and toes!

 

Meanwhile our clients are taking home wins.

A big congratulations to the team at Visit Echuca Moama for taking home the crown for Echuca at the VTIC Top Tourism Town Awards!

The Murray River magic of the town has always deserved gold in our eyes, but last week they were awarded the actual Gold.

We’ve loved helping to tell the story of these twin towns since coming on board at the start of the year, and this is a testament to all of the hard working people in this truly special community.

Now they’re up for the title of Australia’s Top Tourism Town award – we know who we’re rooting for!

Read more about our recent work in all things Tourism: HERE.

 

A LITTLEBIG SNAPSHOT

No day looks the same in our world, and we’re so lucky to be taken all over this grand land helping our clients bring cool ideas to life. In recent weeks, we’ve:

  • Spread mid-winter Christmas joy with another iconic Winter Wonderlights at Sovereign Hill and the Ballarat Winter Festival
  • Gotten a taste of River Life at our video and photoshoot in Echuca Moama
  • Drowned in delicious pies for Ballarat’s Best Pie competition with the Herald Sun
  • Set up shop at FoodPro 2026 to launch the brand new Waterform brand, and help Paktech AU spread the word about sustainable packaging solutions
  • Connected with our friends on the Sunshine Coast
  • Worked with influential voices to showcase everything the Queen Victoria Market has on offer this Winter…

…and much more!

Follow us on socials to stay in the loop HERE.

 

THAT’S A WRAP!

As always, reach out if you’re interested in chatting more about how we can help your business thrive.

– Team littleBIG