We’ve all been there—we’ve just introduced ourselves to someone new, exchanged career titles, and are then met with a blank face.
Best case, they follow with a polite, “So, what’s PR?”. Worst case, we nod along as they enthusiastically tell us about their cousin who works in Human Relations, too.
The words we associate with PR, accurate as they may be, don’t always clear things up either.
PR is dynamic, fluid and fast-paced. It involves media relations, crisis management, brand messaging, event planning, content creation, influencer partnerships and strategic communication without being solely defined by any one of those things.
Put simply, a PR agency’s job is to get the word out there. And for those who are curious, here’s what goes on behind the glossy exterior of parties and product shoots to make that happen.
Creative Ideas
It all starts with brainstorming, where we whip up pitchable, creative ideas ranging from show-stopping spectacles to quirky takes on the norm. Sometimes these concepts seem larger than life, while other times they’re refreshingly simple. Either way, every successful campaign begins with a nugget of “talkable” gold at its core.
Strategy Planning
Once we have our irresistible hook, it’s time to dive into the strategy. Our team of expert PR and marketing strategists come together to figure out the logistics—the who, what, how, when, where and most importantly, why. This is where we craft our roadmap to ensure each move is intentional and impactful.
Compelling Content and Events
No campaign is complete without a wealth of content. From writing press releases, blog posts and articles to creating captivating social media updates, visuals and videos, and events, we make sure every piece aligns with the brand’s voice and goals to tell a cohesive, engaging story.
Leveraging Relationships
Of course, we don’t just create content and hope for the best. The relationships we build with media outlets, journalists, influencers and other parties are crucial. We work closely with press contacts, leveraging years of trust to get stories placed in top-tier publications and broadcasts. We work with other businesses or organisations to leverage each other’s communications power and audience reach for mutual benefit.We also collaborate with influencers whose authentic connection with their audience can amplify a brand’s message beyond measure.
Measuring Success
Well, not really beyond measure—we measure everything. At the end of the day, we gather all those valuable insights and data to show you just how far your message travelled and what was conveyed. From media coverage to social engagement and in-person interaction, we provide a clear breakdown of the campaign’s impact. Plus, we offer actionable recommendations on how to make the next PR campaign even more successful.
Ready to take your brand to the next level? Let’s get the word out together.
enquire@littlebigmarketing.com
