VISIT GRAMPIANS DIGITAL AND CAMPAIGN MARKETING
littleBIG has been executing digital marketing for Visit Grampians since March 2020 – an interesting time to start working with a new tourism client to say the least!
Following a successful term of engagement as content agency, we were engaged as the paid digital agency as well, and subsequently as the sole agency across creative, production, strategy, content, influencers and advertising (print, radio and digital) for campaigns.
In our first six months together we grew social following by more than 7,000, increased engagement rates to more than 3% above industry average and achieved almost 4M organic impressions. We achieved a paid social CTR almost three times higher than the industry average and a cost per landing page view of only 24c.
All paid search KPIs were exceeded including a CTR more than 33% above the industry average and a CPC more than half the industry average. In the subsequent months (years!) we’ve only improved and exceeded new digital marketing benchmarks.
Our campaign work has been extremely well received and effective in terms of stakeholder engagement, bookings and objectives-based web traffic. Our Host with the Most lockdown recovery VFR campaign was a finalist in the 2021 Victorian Tourism Awards.