PENNY
FRANCE

PR ACCOUNT DIRECTOR

Penny is an excellent PR Account Director.

Penny started her career in her home country of Scotland, where she completed her bachelor’s degree at the prestigious Edinburgh University. She then made the trip halfway around the globe to Melbourne, building strong industry experience before landing at littleBIG.

Penny is a highly successful PR operator. She is dedicated to uncovering inspiring stories from businesses, brands and experiences, then finding the right ‘home’ for them across the spectrum of PR. Her favourite challenge is creative copy writing. She’s at her happiest getting stuck into a new clients’ brief.

When it comes to favourites industries, she’s forever planning (or at least dreaming up) the next adventure, near or far, so it’s a close tie between food/drinks and tourism.

As a mother of young children her weekends are busy. Aside from making snacks for her children every 37 minutes, her weekends are a happy mix of trips across Melbourne and Victoria’s beautiful regions, seeking out good food, and watching half a movie on Netflix with a glass of wine.

Fun fact. When Penny first made the move to Oz, she nearly lived in a mining town in outback WA. Meeting the neighbourhood snakes on the first visit was the clincher. It’s safe to say that she’s never regretted choosing to live in Melbourne.

Also, as a leap year baby, she’s the youngest littleBIGGER by a long shot.

CONTACT PENNY