Are you even Australian if you don’t consider Wizz Fizz the best part of your lolly bag?! Our dreams came true when Wizz Fizz asked us to plan a big 70th birthday bash and PR campaign.
Through specially targeted pitching and media liaison, the campaign saw coverage published by major metropolitan news outlets such as Channel 10’s The Project, Channel 9’s Today Show, Channel 7 national news, KIIS FM’s Hughsey and Kate, Fox FM, Herald Sun and The Age. Joining in on the excitement, pop culture and lifestyle publications Pedestrian TV and Urban List as well as some of Melbourne’s top influencers and bloggers shared coverage of the fun-filled event.
A huge success, Wizz Fizz’s 2017 campaign achieved a reach in excess of 25m and a PR value of almost $1.5m.
Since then we’ve been fizzing up your Facebook and Instagram feeds with delicious content and celebrating key milestones like Halloween and product launches through additional PR, social and influencer campaigns.