As Australia’s first and only uni restaurant, The Roe Australia enlisted
littleBIG agency to build brand awareness, amplify its unique offering, and position it as a leader in luxury dining, sustainable seafood, and export excellence.
The Roe combines a premium
dining experience with environmental impact - helping restore kelp forests by removing invasive sea urchins.
Alongside the 100-seat restaurant, The Roe operates a state-of-the-art processing facility, exporting uni across Asia and beyond.
Therefore, littleBIG created a dedicated
PR and
influencer campaign to introduce The Roe’s story to media, trade and consumers through storytelling, hosted experiences, influencer engagement, and seasonal / new product pushes.
Highlights included: a media lunch event which proved highly successful in securing Tier 1 media engagement, resulting in a feature story in The Age, and a suite of contra / gifted
influencer collaborations which delivered strong engagement and reach.
As a result, the campaign delivered a strong outcome and ROI, sharing The Roe’s purpose-driven ethos far and wide.
