We steered away from a one-size-fits-all (pardon the pun!) take on Skechers’ PR campaigns, tailoring the strategy for each shoe collection. We pulled together rocking guest lists for two media and influencer events celebrating Skechers D’Lites and Skecher Street and we carefully targeted paid collaborations with influencers for a range of other styles. This was all layered with traditional media outreach and editorial pitching. The coverage from the two parties alone reached a combined audience of over 4.7 million, and achieved a PR value of over $482,000. Coverage was achieved across social media and blogs, and print and online publications.
In addition, Skechers secured relationships and coverage with social media influencers such as Aisha Jade, Mel Tan, Brittney Lee Saunders, Tayla Damir, Jessi Webb, Chloe Szep, Andi Csinger, Em Davies, Emily Gurr, Jessica Roche, Michelle Papa, Tegan Phillipa, Fredrika Akander, Kristen Anderton, Tully Lou and more. Each influencer was targeted with a specific shoe style in mind, and as a result Skechers saw diverse coverage across socials, providing them content to be shared and assisting them to boost awareness of their collections and establish further credibility amongst style influencers.