Apparel giant Workwear Group came to us with the ultimate client challenge… create a high-end catalogue that breaks category conventions, displays a range of over 400 uniforms, but maintains an editorial feel, and is ready in eight weeks. Challenge accepted.

We drew upon our fashion insights to create a concept that made uniform shopping feel aspirational yet functional, using the trending idea of a capsule wardrobe to tell a story and showcase the range across a 120-page catalogue.



Art direction


Multiple photo shoots were organised in record time and our attention to detail put to the test as we organised spreadsheets of product codes into six different versions of the 120-page catalogue. Our creatives even learnt to use Excel! We lived to tell the tale and are proud to say it was NNT’s most successful catalogue to date. Who said uniforms can’t be cool?!