Newgreens Chatswood enlisted littleBIG Marketing & PR to promote their newly unveiled precinct with strategic PR.
The lead news angle was the unveiling of Australia's first purpose-built 12-hole golf course. Other announcements included the precinct’s food and beverage offering (Dodici Italian Restaurant and Tempo Bar + Bistro), its function / events spaces, and world class facilities.
The campaign was designed to raise awareness about the new clubhouse and golf course facilities, and to drive membership inquiries and leads with a local, golf-interested audience.
Phase one focused on launching the food, beverage and events offerings, while phase two focused on generating excitement for the golf course’s grand opening.
Both phases consisted of their own
media relations activity, securing high quality coverage across national broadcast, online, print and trade media which placed Newgreens Chatswood in front of key audiences at key times.
Dedicated influencer engagement ran alongside this, resulting in social media content from influential voices in the food, lifestyle, and golf spaces.
littleBIG also supported the Newgreens team to invite local personalities to several launch events, building anticipation ahead of the public opening.
