When we first got the brief to create a marketing strategy to launch a new condom brand into Australia, we were a little stumped. How we were going to compete against dominators like Ansell and Durex with a market saturated with everything from glow in the dark to vibrating condoms?!
After doing some research we discovered that females account for almost 50% of condom purchases, yet no brands were actively marketing to females. And 30% of sexually active Australian women had NEVER purchased condoms. They fear being judged. And thus, the Moments Movement was born. We worked with Moments to create a condom brand that empowers women to be in control of their sexuality and health.
From the brand positioning we created and executed a marketing strategy that included creation of packaging, website, social channels and advertising, blogs, edms, ambassadors, launch event, PR, activations, sponsorships, advertising, influencer campaigns and more. It has been an absolute passion project of ours and we are forever grateful to our client for the trust and confidence they had in us. #Knowyourworth