Working on Wurundjeri land
Working on Wurundjeri land
littleBIG, a PR and digital marketing agency in Melbourne, has been working with Bippi since 2022. We’re proud to support Bippi’s delicious, Nonna-approved chilli oil by spicing up their digital campaigns and PR tactics to help them stand out in the crowded food and beverage market.
As Bippi’s tasty products gained momentum and secured distribution in Woolworths, we focused on building brand awareness and driving digital engagement through:
We kicked off 2023 with the Chilli Take Over – a fiery food and cocktail menu at Johnny’s Green Room Rooftop Bar. We also launched a Spicy Limoncello Spritz cocktail kit with fellow Italian-Australians, Ambra Spirits.
Our influencer seeding kits were a spicy success, achieving a 62% seeding hit rate and generating 78 content pieces from 33 influencers. Altogether, these campaigns reached a cumulative audience of over 2.7 million people.
Building on last year’s momentum, we took the Bippi takeover interstate in 2024 with the Red Hot Week of Amore. This campaign celebrated love in all its forms – romantic, platonic, familial, and of course, the love of great food.
Bippi partnered with Italian restaurants in Melbourne and Sydney, incorporating their signature chilli oil into special menus. Our PR work helped Bippi secure coverage in top-tier media outlets including The Today Show, delicious.com.au and Good Weekend Magazine, reaching an estimated audience of 9.4 million Australians.
Bippi continues to heat up supermarket shelves and expand their presence across Australia. At littleBIG, we’re proud to have helped them amplify their story and grow their audience – one fiery campaign at a time.
