Bippi Foods

Bippi Chilli: Turning Up the Heat with littleBIG

littleBIG, a PR and digital marketing agency in Melbourne, has been working with Bippi since 2022. We’re proud to support Bippi’s delicious, Nonna-approved chilli oil by spicing up their digital campaigns and PR tactics to help them stand out in the crowded food and beverage market.

Our Approach

As Bippi’s tasty products gained momentum and secured distribution in Woolworths, we focused on building brand awareness and driving digital engagement through:

• Targeted digital advertising to capture key audiences


• Strategic PR campaigns that generated buzz and media coverage


• Influencer marketing to create authentic connections with fans of the brand

Highlights from 2023

We kicked off 2023 with the Chilli Take Over – a fiery food and cocktail menu at Johnny’s Green Room Rooftop Bar. We also launched a Spicy Limoncello Spritz cocktail kit with fellow Italian-Australians, Ambra Spirits.

Our influencer seeding kits were a spicy success, achieving a 62% seeding hit rate and generating 78 content pieces from 33 influencers. Altogether, these campaigns reached a cumulative audience of over 2.7 million people.

Highlights from 2024

Building on last year’s momentum, we took the Bippi takeover interstate in 2024 with the Red Hot Week of Amore. This campaign celebrated love in all its forms – romantic, platonic, familial, and of course, the love of great food.

Bippi partnered with Italian restaurants in Melbourne and Sydney, incorporating their signature chilli oil into special menus. Our PR work helped Bippi secure coverage in top-tier media outlets including The Today Show, delicious.com.au and Good Weekend Magazine, reaching an estimated audience of 9.4 million Australians.

Impact

Bippi continues to heat up supermarket shelves and expand their presence across Australia. At littleBIG, we’re proud to have helped them amplify their story and grow their audience – one fiery campaign at a time.