Brown Family Wine Group

2022-2023

Innocent Bystander Public Relations

We've collaborated with the Innocent Bystander crew since 2018, when we helped them launch their slim-line moscato cans. Since then we've been retained to publicise various wine releases, business stories, collaborations, campaigns and Innocent Bystander HQ happenings via lifestyle media and a focused relationship-based influencer strategy.

The success of Innocent Bystander's PR approach has seen several other Brown Family Wine Group brands join Team littleBIG in recent years too.

FY23

Opportunities to see

22,000,000

CPM

$1.82

Number of media/influencer items

177

Cost per item

$226

Brown Family Wine Group - Innocent Bystander Prosecco

Brown Family Wine Group - Innocent Bystander Winery

Brown Family Wine Group - Innocent Bystander red

Brown Family Wine Group - Innocent Bystander artist collaboration

Brown Family Wine Group - Innocent Bystander Frose

Brown Family Wine Group - Innocent Bystander

Brown Family Wine Group - Innocent Bystander Cellar Door