One of our tastiest partners-in-marketing-crime, Foodfx, creates a range of delicious mayonnaise, sauces and jams for some of the country’s top cafes and restaurants. Why did they call on littleBIG (aside from our belief in the ability of mayo to make or break a meal)? To create digital awareness, design beautiful collateral and increase sales leads.
Our team created branding and packaging, and marketing collateral including a monthly eDM, pull up banners, sales brochures, flyers and logos. Our creative director worked with our fave photographers to produce hundreds of pieces of fresh content including product and recipe imagery to inspire and entice chefs and industry.
Our social specialists worked collaboratively with Foodfx to develop and execute a national social media strategy, specifically targeting chefs, buyers and supply chain managers.
The campaign has achieved huge digital exposure amongst an audience that’s typically difficult to reach, terrific engagement and, most importantly, an increase in web traffic and sales leads.