To help promote the consumption of Driscoll’s Blackberries across the cooler, winter months and drive traffic back to their website, littleBIG delivered a streamlined PR project that incorporated both traditional media relations and paid influencer engagements.
Across the three-month campaign, we achieved a steady flow of earned media hits spanning relevant print but mostly online publications that showcased the health benefits of blackberries as well as promoting recipes, drawing users through to a Driscoll’s-owned digital channel.
This was combined with three strategic influencer arrangements with highly engaged Aussie foodies to create beautiful, shareable blackberry content that again drove consumers the Driscoll’s website.
The end result: A potential audience reach of more than 700,000 and approx. PR value over $100,000 with inclusions in The Australian Women’s Weekly, GRAM Magazine, The Carousel and Australian Good Food Guide among others.