Industry disrupter Dresden is an Australian eyewear company shaking up the optometry world in terms of affordability, accessibility, sustainability and service. Co-Founders Bruce Jeffreys and Jason McDermott wanted to take the fragility, expense and general confusion out of buying glasses and create an experience that is non-intimidating, affordable (because your eye health is important!) and good for the environment too.
littleBIG worked with Dresden to facilitate PR, activations and events, street advertising and social media, yielding results in mainstream mass media including 3AW, Herald Sun (Weekend and Travel & Indulgence), The Age and Frankie magazine.
littleBIG also threw Dresden an epic housewarming party to celebrate the opening of their Smith St, Fitzroy store. In true house party style, a DJ spun the decks from Dresden’s mobile trailer while friends, local businesses, media, influencers and other curious parties gathered to say ‘Prost!’ to the newest Fitzroy resident.