As long time partners (not to mention wearers) of the iconic Dr. Martens, we were thrilled when they enlisted us to help launch their first Australian store.

The launch saw 90 media and influencers celebrate in true DM’s style: Sydney rock band, Polish Club, played live sets in the store’s shop window; Aussie artist, Maddy Young, was on-hand to customise pairs of Docs; local barber, Tommy J, provided guests with fresh cuts and the crew at Sailor Jerry took care of the drinks.



Our PR campaign and event marketing strategy saw news of the Docs store opening appear 40 times across print, online and social media within 2 days; generating more than $400,000 in publicity.