When one of our long-time, much respected contacts from the street footwear industry told Rich he’d like him to rebrand Clae footwear, you would have thought Rich had won the golden ticket to Willy Wonka’s (trainer) factory.

Rich has been obsessed with their understated, premium quality leather kicks for over a decade. The LA-based brand has a strong history of quietly but confidently cladding the feet of men (and now women too) of substance and action. Rich and his crew reimagined the Clae logo to give it a modern yet timeless feel. They also created a new website design that conveys Clae’s elegant versatility and provides a streamlined shopping experience. DREAM JOB.