City of Ballarat

littleBIG Marketing & PR proudly partners with the City of Ballarat to deliver PR for the much-loved Begonia Festival's, along with a series of other high-profile regional events.

We were first engaged in 2022 with a brief to expand the festival’s PR reach, especially in metropolitan and gardening-specific media. That year, the festival was featured on Gardening Australia in a segment hosted by Costa Georgiadis—an ideal alignment for the event's core audience.

Since then, our results have continued to blossom. For the 2025 festival, we delivered over 56 media placements and 8.4 million+ opportunities to see. Highlights included coverage in Country Style, Escape, The Age, Herald Sun, 10News, 7News and TimeOut.

With a strong background in tourism and event promotion, we uncover new angles year after year—ensuring the Ballarat Begonia Festival remains a must-visit in Victoria’s event calendar and a benchmark for effective regional event PR.