littleBIG launched Blu. Cookware with a strategic PR campaign that combined high-impact media pitching, influencer partnerships and talent-led storytelling. We secured top-tier coverage by targeting key outlets across food, wellness, sustainability and lifestyle, leveraging Blu.’s PFAS-free technology and sustainability credentials to craft compelling angles.
Talent-driven media pitching with George Calombaris and Zoe Bingley-Pullin added credibility, while a tightly curated gifting program placed Blu. in the kitchens of influential food editors and content creators.
The result? 60 pieces of earned coverage, including features in Broadsheet, Australian Financial Review, The Age, Herald Sun and taste.com.au, generating 24M+ opportunities to see and an AVE of $261,462, and delivering an ROI of 834%.
