Bippi Chilli, PR and Digital - Little Big
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Working on Wurundjeri land

Bippi Foods


Raising Awareness

  • PR
  • Social/Digital

Bippi's Nonna-approved chilli oil is the good stuff! We loved getting to know founder Ben and his delicious product in 2022.

With widespread distribution about to occur through Woolworths, we signed on to help raise awareness in key markets through digital advertising.

Alongside this we undertook a multifaceted PR profiling, brand awareness and influencer project including a specially designed Chilli Take Over food & cocktail menu at Johnny's Green Room Rooftop Bar, and the creation of a Spicy Limoncello Spritz cocktail kit for consumers and seeding with fellow Italian-Australians, Ambra Spirits.

The spicy seeding kits were shown a lot of love, enjoying a 62% seeding hit rate, generating 78 content pieces from 33 influencers with a cumulative audience of 2,776,116.

Our media relations work saw Bippi feature on the likes of The Today Show, and in one of Australia's most-read liftouts, Good Weekend Magazine with a potential reach of 9,466,754.

Bippi continues to heat up supermarket shelves with distribution broadening throughout 2023.

Earned Media:

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