Royal Agricultural Society of Victoria

September 06, 2016

Throughout 2014, littleBIG provided marketing strategy advice, publicity and social media campaign management for a suite of annual Epicure Awards programs run by the Royal Agricultural Society of Victoria (RASV). Awards include the Australian International Beer Awards, Australian International Coffee Awards, Royal Melbourne Fine Food Awards, Royal Melbourne Wine Awards and the Australian Distilled Spirits Awards.

Visibility of all Awards programs increased significantly under littleBIG’s management, with results strategically centered around three key phases for each program (‘entries opening’, ‘judging’ and ‘announcement’). Beyond campaign management, littleBIG relished assisting in shaping the overarching vision for the future of these programs.