Manrags is a subscription service for time-poor men wanting a little luxury added to their life.
The team at Manrags added underwear to their product offering in May 2017 and wanted littleBIG’s help spreading the word.
Manrags now deliver 100% Egyptian cotton men’s socks and underwear direct to your door in a neat little package each month.
littleBIG worked with Manrags to identify and strengthen their brand positioning and marketing plans, reinvigorate and optimise their website through littleBIG’s design and web team, and spread the word through a dedicated PR campaign.
Visiting the Manrags website, you’ll find a clean, simplistic, easy to navigate platform.
Their positioning – premium quality socks and underwear delivered direct to an international audience.
Through a six-week PR campaign project, Manrags has received editorial in Australian Financial Review, Weekly Review, Herald Sun – Weekend, Jetstar Magazine, Broadsheet, Australian Golf Magazine and more…